Description
Social Media can be much more than just a tool for visibility. With the right strategy, it can help a business reach the right audience, build trust and increase sales.
The seminar “Strategic Use of Social Media for Business Sales Growth” offers a practical approach to using Social Media for business purposes. Participants will learn how to select the right channels, create content with a clear purpose and connect their digital presence with real business results.
Training Need
Many businesses are active on Social Media without having a clear strategy or knowing whether their activities actually contribute to sales. This seminar addresses this need by helping participants better understand their audience, set specific and measurable goals, and transform Social Media from a simple promotional tool into an effective tool for business growth.
Candidates for Training
The seminar is designed for professionals who want to use Social Media more effectively to promote their business, attract customers and increase sales:
- Owners and Managers of Small and Medium-sized Enterprises (SMEs)
- Marketing, Sales and Communication professionals
- Employees who manage or support the management of a company’s Social Media accounts
- Business Development professionals
- Start-up Entrepreneurs
- Self-employed professionals
Training Objectives
Upon completion of the seminar, participants will be able to:
- Understand how Social Media influences purchasing behaviour and sales
- Identify and analyse their business’s target audience
- Select the most appropriate Social Media platforms according to their business objectives
- Create targeted content that strengthens visibility, trust and sales
- Apply basic principles of Social Media advertising and promotion
- Set specific objectives and Key Performance Indicators (KPIs)
- Connect Social Media activities with real business results
- Identify and avoid common mistakes in the strategic use of Social Media
Trainer Description
Mr. Paris Alexandrou
Paris Alexandrou is the Founder and CEO of Hats ON Ad & Tech Agency and has more than 15 years of experience in digital marketing, technology and digital transformation.
He has worked in London as a business consultant for international organisations and has led projects in digital transformation, AI application development and business process automation. He holds a Bachelor’s Degree in Computer Science and an MBA with Merit, and since 2021 he has been a Certified Vocational Training Instructor by the Human Resource Development Authority of Cyprus (HRDA).
Seminar Date(s)
27/10/2026
Time: 9:00 -17:00
Venue
Trainer
Seminar Cost
Seminar Cost: €235
Eligible for HRDA funding
Expected HRDA Subsidy: €140
Final Payable Amount for the Company: €95*
Unemployed individuals & ILA holders: Free of charge
For Non-HRDA Eligible Participants: €150 + VAT
*Note: The seminar for HRDA beneficiaries is not subject to VAT.
