Description
Learn how to create professional content and use Social Media advertising to attract customers and increase sales.
The seminar “Social Media for Businesses: Practical Content Creation and Advertising” has a strong practical and workshop-based approach. Participants will learn step-by-step how to create engaging and targeted posts, Stories and Reels, use tools such as Canva, and design basic advertising activities through Meta Business Suite.
The aim is to provide participants with practical knowledge and skills that can be immediately applied to the daily promotion and marketing of their business.
Training Need
Many businesses use Social Media on a daily basis but struggle to create professional and targeted content or make effective use of available advertising tools.
The seminar bridges the gap between strategy and practical implementation, providing guidance on content creation, the use of design and publishing tools, audience targeting, and the development of basic advertising activities that can contribute to customer acquisition and sales growth.
Candidates for Training
The seminar is designed for professionals who want to develop practical skills in Social Media content creation and advertising:
- Owners and Managers of Small and Medium-sized Enterprises (SMEs)
- Marketing and Communication professionals
- Employees who manage or support Social Media accounts and digital campaigns
- Sales and Business Development professionals
- Self-employed professionals who use Social Media to promote and grow their business activities
Training Objectives
Upon completion of the seminar, participants will be able to:
- Create professional Social Media content using Canva
- Apply basic design and visual principles to digital content
- Write effective captions using basic copywriting techniques, such as the AIDA method
- Create and schedule content through Meta Business Suite
- Design basic Social Media advertising activities, including Boosted Posts and Lead Ads
- Select and target the appropriate audience for their advertising activities
- Monitor basic Key Performance Indicators (KPIs) for content and advertising performance
- Design simple sales funnels to promote products and services
- Identify and avoid common mistakes in content creation and Social Media advertising
Trainer Description
Paris Alexandrou
Paris Alexandrou is the Founder and CEO of Hats ON Ad & Tech Agency and has more than 15 years of experience in digital marketing, technology and digital transformation.
During his professional career in London, he worked as a business consultant for international organisations and has led projects in digital transformation, Artificial Intelligence (AI) application development and business process automation.
He holds a Bachelor’s Degree in Computer Science and an MBA with Merit, as well as the CMI Level 5 Professional Consulting and ITIL v3 Foundation certifications. Since 2021, he has been a Certified Vocational Training Instructor accredited by the Human Resource Development Authority of Cyprus (HRDA).
Seminar Date(s)
1/12/2026 & 8/12/2026
Time: 9:00 -17:00
Venue
Trainer
Seminar Cost
Seminar Cost: €420
Eligible for HRDA funding
Expected HRDA Subsidy: €280
Final Payable Amount for the Company: €140*
Unemployed individuals & ILA holders: Free of charge
For Non-HRDA Eligible Participants: €300 + VAT
*Note: The seminar for HRDA beneficiaries is not subject to VAT.
